Dar es Salaam — Yas Tanzania has initiated a marketing campaign to encourage Tanzanians, particularly the youth, to take initiative, embrace innovation, and utilise obtainable digital instruments to pursue their targets.
With over 34.5 per cent of the inhabitants aged between 15 and 35, in accordance with the 2022 Nationwide Census, the marketing campaign seeks to encourage younger individuals who usually really feel held again by restricted assets or alternatives.
Yas CEO, Pierre Canton-Bacara, mentioned the marketing campaign ‘Anzia Ulipo’ urges people to begin from the place they’re, with what they’ve, somewhat than ready for preferrred situations.
“By highlighting real-life success tales and leveraging its robust 4G and 5G infrastructure, Yas goals to encourage motion, promote digital inclusion, and empower residents to unlock their full potential and contribute to nationwide progress,” he mentioned.
He mentioned over the previous years, Yas has invested massively in constructing sturdy digital infrastructure, together with 4G and 5G networks powering each Tanzania mainland and Zanzibar.
This infrastructure is the spine that helps schooling, healthcare, agriculture, e-commerce, and entrepreneurship.
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It is what permits a instructor in Mtwara to conduct on-line lessons, a farmer in Mbeya to entry real-time market costs, and an entrepreneur in Arusha to serve clients around the globe.
Past connectivity, the marketing campaign additionally consists of workshops, mentorship applications, and entry to digital instruments geared toward upskilling youth and bridging the digital divide.
Yas is working in partnership with native innovators, educators, and tech hubs to make sure the initiative reaches communities on the grassroots stage.
‘Anzia Ulipo’ isn’t just a slogan — it is a mindset shift. Yas needs to redefine how Tanzanians view challenges by turning them into alternatives. The marketing campaign displays a bigger imaginative and prescient the place digital empowerment turns into a key driver of inclusive development, financial growth, and nationwide delight.
Unveiled in Dar es Salaam, the marketing campaign underscores Yas’s dedication to empowering each Tanzanian to thrive in an more and more digital world. It’s about creating limitless digital alternatives, fostering innovation, and enabling goals.
