GUEST POST from Mike Shipulski
Two vital questions that can assist you develop what you are promoting:
- Is the issue price fixing?
- When do you wish to be taught it’s not price fixing?
Nobody in your organization can let you know if the issue is price fixing, not even the CEO. Solely the shopper can let you know if the issue is price fixing. If potential clients don’t suppose they’ve the issue you wish to resolve, they gained’t pay you should you resolve it. And if potential clients do have the issue but it surely’s not that vital, they gained’t pay you sufficient to make your answer worthwhile.
An issue is price fixing solely when clients are prepared to pay greater than the price of your answer.
Fixing an issue requires a superb group and the money and time to run the mission. Challenge groups could be massive and tasks can run for months or years. And tasks require budgets to purchase the mandatory provides, instruments, and infrastructure. Briefly, fixing issues is dear enterprise.
It’s fairly clear that it’s much more worthwhile to be taught an issue will not be price fixing BEFORE incurring the expense to unravel it. However, that’s not what we do. In a ready-fire-aim means, we resolve the issue of our selecting and attempt to promote the answer.
If there’s one factor to be taught, it’s the way to confirm the shopper is prepared to pay in your answer earlier than incurring the associated fee to create it.
Picture credit score: Pixabay
Enroll right here to affix 17,000+ leaders getting Human-Centered Change & Innovation Weekly delivered to their inbox each week.
